Shaped specifically by stylists and cosmetologists who wear and work with braids, REIN was created as a means of carving out a space in the beauty and wellness industries for products made specifically for braided hair. As such, we’re working to partner with haircare professionals who are committed to and excited about their craft.

We’re pushing to get our first product, The Ultimate Hair Serum, into the hands of as many industry professionals and their clients as possible. Because we want to make it as accessible as possible, we’re excited to offer the product to our partners at wholesale price with a minimum of only five units, the lowest requirement in the industry. We’re thrilled about the ability of this initiative to empower our partners with premium products formulated specifically and uniquely for braided hair.

As we continue to build the program, we plan on rolling out additional initiatives connecting those within the braid world, expanding education and training, and giving back to the community. We’re excited to involve you in these, so stay tuned!